Guides

Setup walkthroughs and tracking tutorials, indexed by platform and channel.

๐Ÿ“˜ Documentation: every feature, indexed.Open โ†’

Looking for how a specific TC feature works (scanner, wizard, monitoring, goals, branded reports)? The Docs section has feature-by-feature references with FAQs and troubleshooting per feature.

A website URL being scanned, with the detected stack (WordPress and Elementor, Gravity Forms, GA4, GTM and Meta Pixel) listed as ready to track.
Getting Started

Is There a Tool to Set Up Website Tracking Easily?

Yes. Here is what "easy" should actually mean, the four ways people set up tracking today, and how the tools compare on time, skill and what breaks later.

7 min readยทSeptember 2026
GA4 with its depth and conversion events on one side, simpler one-script analytics tools on the other, joined by a swap arrow and a note that the simpler tools send no conversion tags.
Tools & Alternatives

Is There an Easier Alternative to Google Analytics?

Yes, several, and some are excellent. But if you run ads, the hard part is not the dashboard. It is the event tracking, and switching tools does not fix that. Here is how to choose.

8 min readยทSeptember 2026
Four numbered steps in a row: install GTM once, pick what to track, generate and place the tags, then test and publish, with no code beyond one snippet.
Getting Started

How to Set Up Conversion Tracking Without a Developer

A step-by-step route to working conversion tracking for GA4, Google Ads and Meta with no code and no developer: what to install, what to track, and how to test it before you publish.

9 min readยทSeptember 2026
A site's detected elements and an Add to Google Tag Manager button being clicked, producing tags, triggers and variables in a GTM workspace that the user reviews and publishes.
Getting Started

Can You Automate Google Tag Manager Setup?

Yes. What can be automated (tags, triggers, variables, whole containers), what cannot (publishing and judgement), and the three ways to do it: templates, the GTM API, and scanning generators.

7 min readยทSeptember 2026
A purchase event chart that flatlines to zero after a theme update, with an alert card saying the purchase event has not been seen and was emailed to you.
Monitoring

How Do You Know If Your Website Tracking Is Broken?

The seven signs that GA4, Google Ads or Meta tracking has silently failed, a ten-minute check you can run today, the usual causes, and how to get alerted next time instead of finding out a month later.

8 min readยทSeptember 2026
Four price cards side by side: freelancer, agency, do it yourself and setup tool, with typical costs per site and the setup tool priced per event.
Getting Started

How Much Does It Cost to Set Up Conversion Tracking?

Typical prices for freelancers, agencies and consultants, the real cost of doing it yourself, what tools charge, and the hidden cost everyone forgets: what happens when it breaks.

7 min readยทSeptember 2026
A comparison list of tracking setup tools by category: scanning generator for any site, Shopify apps, WordPress plugins, GTM recipes and server-side hosts.
Tools & Alternatives

Best Tools to Set Up GA4 and Meta Pixel Events in 2026

An honest comparison of the tools people use to set up GA4 and Meta Pixel event tracking: platform apps, WordPress plugins, GTM recipes, server-side tools and scanning generators, with who each one is for.

9 min readยทSeptember 2026
A 2027 timeline with four milestones: a Chrome extension in Q1, a Shopify app and a WordPress plugin in Q2, and mobile app tracking in the second half, plus more channels, server-side delivery and smarter alerts.
Product

TrackingCoder 2027 Roadmap: What's Coming for Even Better Tracking

A Chrome extension, a Shopify app, a WordPress plugin and mobile app tracking are the headline plans for 2027, alongside more channels, server-side delivery and smarter monitoring. Here is what each one does, roughly when, and what is already live today.

8 min readยทSeptember 2026
A Claude Code session scanning a site, proposing a form submission event for GA4 at one credit and asking for approval, producing a GTM container pushed to the workspace as unpublished changes to preview and publish.
AI Assistants

How to Set Up Website Tracking with Claude

Website tracking via Claude Code or Claude Desktop: connect Claude to TrackingCoder's MCP server and let it scan your site, propose the events, generate GA4 and ad tracking and push it into your Google Tag Manager workspace for you to review and publish. Setup, prompts, costs, and the things Claude cannot do.

9 min readยทOctober 2026
A Codex config.toml entry for the TrackingCoder MCP server with a bearer token environment variable, a prompt to set up purchase tracking, and the site profile, cost and GTM workspace push it gets back.
AI Assistants

How to Set Up Website Tracking with OpenAI Codex

Point Codex at TrackingCoder's MCP server with one config entry and let it scan your site, propose events, generate the tracking and push it into your Google Tag Manager workspace. Config, prompts, approvals, costs, and the limits that keep it safe.

8 min readยทOctober 2026
An assistant proposing a purchase conversion on four ad channels with Consent Mode v2 for eight credits, and Google Ads, Meta Pixel, LinkedIn and Microsoft Ads cards each checked off.
AI Assistants

How to Set Up Ad Conversion Tracking with an AI Assistant

Let Claude, Codex or Cursor scan your site and generate the conversion tags for every ad platform you run, with Consent Mode v2, then verify each platform received the event. IDs you need, prompts, costs and checks.

10 min readยทOctober 2026
A Cursor mcp.json entry for the TrackingCoder server beside a chat asking for click, form, scroll and outbound GA4 events, approved for three credits, with the resulting GA4 event chips ready to import and verify in DebugView.
AI Assistants

How to Set Up GA4 Event Tracking from Cursor or VS Code

Add TrackingCoder's MCP server to Cursor or VS Code, ask the chat to scan your site, generate GA4 events (clicks, forms, scroll, outbound, phone, purchase) and push them to Google Tag Manager, then verify in DebugView. Config files, prompts and costs.

8 min readยทOctober 2026
The tools of a website tracking MCP server as chips (scan, generate, push to GTM, monitoring, reports, consent, credits, GTM workspaces) feeding an AI assistant card that lists Claude Code, Cursor, VS Code and Codex and the guardrails.
AI Assistants

Website Tracking MCP: Set Up Tracking from Any AI Assistant

What a website tracking MCP server is, what it lets Claude, Cursor, VS Code and Codex actually do (scan, generate, push to Google Tag Manager, read monitoring, export reports), how it differs from asking a chatbot for GTM code, what it costs, and the guardrails that make it safe.

9 min readยทOctober 2026
A Claude Code session proposing a purchase conversion on Google Ads, Meta and LinkedIn with Consent Mode v2 for six credits, pushed to a GTM workspace unpublished, with the three ad platforms checked off.
AI Assistants

Ad Conversion Tracking with Claude: Google Ads, Meta and LinkedIn

Set up Google Ads, Meta, LinkedIn and Microsoft Ads conversion tracking with Claude: connect Claude Code to TrackingCoder's MCP server, give it the IDs, approve one generation per platform with Consent Mode v2, push to Google Tag Manager and verify in each ad platform.

8 min readยทOctober 2026
Traffic from organic search, paid ads and referral converging through an attribution compass into a single conversion tagged traffic_source: organic.
Event Tracking

How to Track the Traffic Source of an Event (and Prove Your SEO Works) - 2026 Guide

Tie every conversion to the channel that earned it - organic search, ads, referral or direct. Learn session first-touch attribution and how to see which SEO pages actually drive events.

11 min readยทJune 2026
A phone's call button being tapped, flowing into a GA4 bar chart with a plus-one conversion and a phone_click event chip.
Event Tracking

How to Track Phone Number Clicks in GA4 (Click-to-Call Tracking)

Click-to-call is the highest-intent action on most service sites - and GA4 doesn't track it out of the box. Here's how to track tel: link clicks and count them as Google Ads and Meta conversions.

7 min readยทJune 2026
A cursor clicking a call-to-action button with a ripple, sending a button_click event into a GA4 chart.
Event Tracking

How to Track Button Clicks in GA4 (The Right Way) - 2026 Guide

Stop relying on Enhanced Measurement guesses. Learn how to track exactly which buttons your visitors click, with proper labels and event parameters.

8 min readยทApril 2026
A contact form with a success check mark firing a generate_lead form_submission event into GA4 on successful submit.
Event Tracking

How to Track Form Submissions in GA4 - 2026 Guide for Every Form Plugin

Form submissions are the most-tracked event after pageviews. Here's how to do it properly for Contact Form 7, Gravity Forms, HubSpot, native HTML and more.

10 min readยทApril 2026
A product card's Add button filling a shopping bag badged with one item and sending an add_to_cart event to GA4.
Event Tracking

How to Track Add to Cart Events in GA4 - 2026 Ecommerce Guide

Add to cart is the most important pre-purchase signal in ecommerce. Here's how to track it correctly across Shopify, WooCommerce, BigCommerce and custom carts.

9 min readยทApril 2026
An order-confirmed receipt totalling $129 firing a GA4 purchase event with transaction id, value, items and currency.
Event Tracking

How to Track Purchase Events in GA4 - 2026 Ecommerce Conversion Guide

The single most important ecommerce event. Learn how to track purchases correctly so your revenue numbers in GA4, Meta and Google Ads actually match your store backend.

9 min readยทApril 2026
A cursor clicking a link that leaves the site for an external domain, recorded as an outbound click event.
Event Tracking

How to Track Outbound Link Clicks in GA4 - 2026 Guide

GA4's Enhanced Measurement gives you partial outbound click data. Here's how to get the full picture: which links, on which pages, with proper labels.

6 min readยทApril 2026
A Shopify storefront with a Buy it now button filling a shopping bag and sending a purchase event.
Shopify

Shopify Tracking Guide: Set Up GA4, Meta Pixel & Google Ads in 2026

Complete walkthrough for installing Google Tag Manager, GA4, Meta Pixel and Google Ads conversions on a Shopify store - without breaking your theme or relying on apps.

9 min readยทApril 2026
A Wix Editor canvas linked to a Custom Code panel injecting head tracking via Settings, Custom Code.
Wix

Wix Tracking Guide: Install GTM, GA4 and Conversion Pixels in 2026

How to add Google Tag Manager and conversion tracking to a Wix site - including which Wix plans support custom code, and what to do if yours doesn't.

7 min readยทApril 2026
A minimalist Squarespace block layout connected to a Code Injection header and footer panel.
Squarespace

Squarespace Tracking Guide: GA4, GTM and Conversion Pixels in 2026

Complete walkthrough for installing tracking on a Squarespace site - including the limitations and quirks you need to know about.

8 min readยทApril 2026
A Webflow Designer canvas linked to a Custom Code embed in Project Settings, plus form and cart listeners.
Webflow

Webflow Tracking Guide: Install GTM, GA4 and Meta Pixel in 2026

Step-by-step guide to setting up tracking on a Webflow site - covering Project Settings, Custom Code, and the gotchas with the Starter plan.

7 min readยทApril 2026
A BigCommerce storefront feeding a GA4 chart and a purchase event.
BigCommerce

BigCommerce Tracking Guide: GA4, GTM and Conversions in 2026

How to install Google Tag Manager and conversion tracking on a BigCommerce store using the Script Manager, with no theme editing required.

7 min readยทApril 2026
A Google Tag Manager container delivering a site event into GA4, which branches out to Google Ads and Meta Pixel.
Google Tag Manager

GA4 vs Google Tag Manager: What's the Difference and Do You Need Both?

GA4 and Google Tag Manager get confused constantly - but they do completely different jobs. Here's the plain-English difference, when you need each, and how they work together.

7 min readยทJune 2026
A central GA4 events hub connected to event chips: view_item, add_to_cart, form_submission, purchase, scroll and button_click.
Google Analytics

GA4 Custom Event Tracking: The Complete Guide for 2026

Learn how to set up custom events in Google Analytics 4 - from basic button clicks to advanced e-commerce tracking.

8 min readยทApril 2025
A Meta Pixel grid mapping to standard event pills Lead, Purchase and AddToCart that the algorithm understands natively.
Meta Ads

How to Set Up Meta (Facebook) Conversion Tracking in 2026

A practical guide to tracking form submissions, purchases, and leads with the Meta Pixel - and why standard events matter for your ad performance.

7 min readยทApril 2025
An ad click carrying a gclid into a Google Ads conversion action with a conversion ID and label, confirmed with a check and rising chart.
Google Ads

Google Ads Conversion Tracking: Setup Guide for Every CMS

Step-by-step instructions for tracking conversions in Google Ads across WordPress, Shopify, Wix, and more - including the new enhanced conversions.

9 min readยทApril 2025
A WordPress site window listing Contact Form 7, WooCommerce and Elementor plugins, wired into a GTM container with auto-generated listeners.
WordPress

WordPress Tracking Setup: Form Submissions, Clicks & E-commerce

The definitive guide to tracking user actions on WordPress sites - covering Contact Form 7, WPForms, Gravity Forms, WooCommerce, Elementor, and Divi.

10 min readยทApril 2025
A Google Tag Manager container showing Tags, Triggers and Variables rows with a container ID and a Preview play button.
Google Tag Manager

Google Tag Manager for Beginners: Everything You Need to Know

A no-jargon introduction to Google Tag Manager - what it is, why you need it, and how to set it up on any website in under 10 minutes.

6 min readยทApril 2025
A cookie-consent banner with Accept all and Reject buttons feeding four Consent Mode v2 signal toggles: analytics and ad storage granted, ad user data and ad personalization denied.
Privacy & Consent

Google Consent Mode v2 Explained: What Marketers Need to Know

What Consent Mode v2 actually does, which of your tags respect it automatically, and the one configuration mistake that breaks tracking for half your visitors.

9 min readยทMay 2026
A website with its cookie banner untouched next to the six consent checks: tracking and cookies before consent failing, banner and reject passing, Consent Mode v2 under review, tags firing after accepting.
Privacy & Consent

How to Check if Your Website Tracks Before Consent (and Fix It)

A cookie banner proves nothing. Here is how to see what your tags and cookies do before the visitor clicks, what the gcs and gcd parameters mean, the four failures we see most, and the fix for each.

10 min readยทOctober 2026
Three enforcement cards (CNIL 2025 sanctions, the ICO's top 1,000 website sweep, Google's Consent Mode v2 requirement) next to the four questions regulators test: tracking before the choice, reject as easy as accept, refusal honoured, choice changeable.
Privacy & Consent

Cookie Consent Enforcement in 2026: Fines Are Up and the Excuses Are Gone

Regulators moved from guidance to sanctions. Hundreds of millions in cookie fines in France, a thousand-site sweep in the UK, Google's own Consent Mode rules, and an EU reform that has not arrived. What they test, and how to pass it.

11 min readยทOctober 2026
A 2026 timeline of Google Tag Manager changes (Google tag becomes a container, snippets without gtag config, gtm.js starting on load, visual tagging beta) with the two now-unsupported setups crossed out.
Google Tag Manager

Google Tag Manager Changes in 2026: What Changed and What to Check

Google merged the Google tag into Tag Manager, dropped the config command from new snippets, started initialising gtm.js regardless of gtag('config'), and opened visual tagging. What each change means for your container, the two setups that are now unsupported, and a checklist.

9 min readยทOctober 2026
A GTM version history list with the last-good version v23 highlighted and a restore arrow setting it as latest.
Troubleshooting

Help! I Clicked Overwrite Instead of Merge in GTM - How Do I Restore My Container?

Accidentally overwrote your GTM container during import? Don't panic. Here's how to restore the previous version using GTM's built-in version history.

5 min readยทMay 2026
A GTM workspace-changes checklist being swept by a broom with an Abandon all changes action.
Troubleshooting

How to Bulk Delete GTM Container Changes Before Publishing

Workspace cluttered with experimental tags you don't want to publish? Here's how to clear out unwanted changes in bulk without losing your live container.

4 min readยทMay 2026