Four things headline the 2027 roadmap: a Chrome extension, a Shopify app, a WordPress plugin, and mobile app tracking. Around them sit the requests we hear most from agencies and shop owners: more ad platforms, server-side delivery, and monitoring that is smarter about what it tells you. This page explains what each item does, roughly when it lands, and what you can already use today. Dates are intentions, not promises; the product updates page is where you will see each one go live.
What TrackingCoder does today, in one paragraph
Paste a URL. TrackingCoder scans the site, detects the platform, forms, pixels and existing IDs, and lets you pick from 450+ events. One click places every tag, trigger and variable in your Google Tag Manager workspace, with the right event name for GA4, Meta, Google Ads, LinkedIn and Microsoft Ads. You review and publish. TC Pro then watches every event on every site you manage and alerts you when one stops. That is the base every roadmap item builds on. The one-click GTM integration was verified by Google in August 2026, which is what makes the next items possible.
1. Chrome extension (planned: Q1 2027)
The single most requested feature. Today you set up tracking inside the web app, which includes a visual picker for choosing elements. The extension moves that onto the live site:
- Point and click on the real page. Hover the button, link or form you care about and TrackingCoder writes the trigger for it, with a selector that survives most redesigns.
- Scan from the toolbar. Any page you are on, one click to see the platform, forms, pixels and IDs.
- Tracking health at a glance. Open a client's site and see whether the GTM container is present, which tags fire on this page, and whether TC Pro has seen events from it recently.
- Send to the wizard. Picked elements land in the web app ready to generate and push to GTM.
Why first: it removes the last piece of guesswork, the moment where a scan finds three "Contact" buttons and you have to say which one matters.
2. Shopify app (planned: Q2 2027)
TrackingCoder already works on any Shopify store through Google Tag Manager, and the Shopify tracking guide covers the current route. The app makes the store the starting point rather than the browser:
- Install without touching theme code. The GTM container and the data layer are added from inside Shopify.
- Checkout events done properly. Purchase, begin checkout and add to cart delivered through Shopify's own customer events, so checkout customisations and upsell apps do not break them.
- Stay current automatically. Theme updates and app changes are detected and the affected triggers regenerated.
- Monitoring built in. TC Pro sees the store's events without a separate install.
3. WordPress plugin (planned: Q2 2027)
WordPress is the platform we scan most, and the one where form plugins cause the most trouble. The WordPress tracking guide explains why Contact Form 7, Gravity Forms and WPForms each need different triggers. The plugin fixes that at the source:
- One-click GTM install from the WordPress admin, no theme editing.
- Plugin-aware detection. Forms, WooCommerce, page builders and booking plugins are read from WordPress itself, not guessed from the page.
- Update protection. When a theme or plugin update changes the site, triggers are regenerated before tracking silently fails.
- WooCommerce purchase data exposed cleanly for GA4, Google Ads and Meta.
4. Mobile app tracking (planned: second half of 2027)
The same idea, for apps. Many of the businesses we work with run a website and an app, and the app's tracking is usually set up by a different person with a different naming scheme. The plan:
- One event catalogue mapped to GA4 for Firebase, the Meta SDK and ad platform app events on iOS and Android.
- Consistent names so a purchase in the app and a purchase on the site are the same purchase in every report.
- The same monitoring and alerts for app events as for web events, in the same TC Pro dashboard.
This is the largest item and the least fixed in scope. If you run an app and want to shape it, we would like to hear from you.
Also on the list
| Item | What it means | Status |
|---|---|---|
| More channels | TikTok Pixel, Pinterest Tag and Reddit Pixel from the same one-click setup. Their click IDs are already recognised by TC Pro attribution. | Building |
| Server-side delivery | Meta Conversions API and Google Enhanced Conversions alongside the browser tags, deduped by transaction ID. Today: server-side webhook recipes for purchase events in several languages. | Building |
| Bulk regeneration | When a site changes, regenerate every affected event in one go rather than one at a time. Single-event regeneration is included in TC Pro today. | Planned |
| Smarter alerts | Mute a single event or domain, choose thresholds per event, and receive alerts in Slack or via webhook as well as email. | Planned |
| Reports on a schedule | White-label client reports sent monthly by email, with annotations for the things you changed. | Planned |
| Multi-ID generations | One event sent to several GA4 properties or ad accounts at once, for agencies running shared containers. | Planned |
| Freelancer workspaces | Membership of more than one workspace, for people who work inside several clients' accounts. | Planned |
| Wizard assistant | Describe what you want in plain English ("track the green Book now button and send it to Google Ads") and get the setup proposed for you. | Exploring |
| Container audit | Scan an existing GTM container, not just a site, and report duplicate tags, dead triggers and missing consent settings. | Exploring |
What we are not building
An analytics dashboard to replace GA4, hosting for server-side containers, or anything that publishes to your GTM container without you. The first two are done well by others, and the third is the rule that makes the one-click integration safe. If GA4's reports are the part you dislike, see Is there an easier alternative to Google Analytics?.
How to influence the order
Email contact@trackingcoder.com or reply to any TrackingCoder email with the thing that would save you the most time. The four headline items above came straight from those replies. Everything that ships is logged on the product updates page, and TC Pro subscribers get early access to each item before general release.
Where TrackingCoder fits today
You do not have to wait for 2027 to get most of the value. Paste your URL, pick what to track, and one click places every tag, trigger and variable in your Google Tag Manager workspace, verified by Google, on any platform including Shopify and WordPress. Start with 2 free credits and no card, and add TC Pro when you want to know the moment tracking breaks.