For in-house marketing teams

Conversion tracking without
the dev ticket.

Launch a campaign this week, not when engineering has a sprint free. TrackingCoder scans your site, builds the tracking for your exact pages and places it in Google Tag Manager in one click. Then it tells you the moment a tag goes quiet.

Free Forever plan, no card. Verified by Google.

Sound familiar?

The three problems we hear most from in-house marketing teams.

Tracking is always behind the campaign

The landing page is live, the ads are approved, and the conversion event is a ticket in next sprint. You launch blind or you launch late.

Nobody owns the tags

The GTM container has four years of tags from three agencies and two former colleagues. Nobody is sure what still fires, or what fires twice.

You find out about breakages from the numbers

A release changes a form ID and the lead event stops. The dashboard dips, the meeting asks why, and the answer takes a day to find.

How it works for you

Three steps. The first one takes seconds.

1

Scan your site

We read the live pages: CMS, forms, checkout, the pixels already installed. No access to your code needed.

2

Pick what matters this quarter

Demo requests, sign-ups, purchases, pricing-page clicks, phone calls. Send each to GA4, Google Ads, Meta, LinkedIn or Microsoft, with Consent Mode v2 on.

3

Publish in GTM and keep watch

One click adds the tags to your GTM workspace; you review and publish like any other change. TC Pro counts every firing, scores progress against goals and alerts you on drops.

Built for in-house marketing teams

What you get, beyond the two-minute setup.

Same-day launches

From URL to published tracking in one sitting. Marketing owns the setup; engineering owns the code, which we never touch.

Goals and a performance score

Set targets per event, weight them, and watch a 0 to 100 score that tells the team how the quarter is going without a dashboard tour.

Anomaly alerts

Volume drops, silent events, unexpected new events and failed weekly probes, with quiet hours and per-domain muting.

Team workspace

Shared ID vault, member budgets and a shared view of every site. New hires see what is tracked on day one.

Consent your legal team can verify

Consent Mode v2 on every generated tag, and a free checker that shows what the browser does before and after the banner, with a PDF for legal or engineering.

Traffic source per event

Know whether the demo request came from paid, organic or email, event by event, in GA4 and in the TrackingCoder dashboard.

Trusted by agencies and teams

Pick the plan that fits

Start free. Pay per use when you need more. Add TC Pro when you want monitoring and the team tools.

Questions in-house marketing teams ask

Does this replace Google Tag Manager or our analytics?+

No. It fills your existing GTM with correct tags, triggers and variables and sends the data to the GA4, Google Ads, Meta, LinkedIn and Microsoft accounts you already have. Nothing moves to a new platform.

Will engineering need to do anything?+

Only if your site has no Google Tag Manager yet; installing the GTM snippet is a one-time, five-minute job. Everything after that happens inside GTM, which marketing can publish.

How does it handle our existing tags?+

The scanner lists what is installed. The one-click push merges new tags into your container without changing existing ones, and TC Pro's monitoring can bring your existing events into the dashboard for free.

Is it safe for a regulated or EU audience?+

Generated containers carry Consent Mode v2 requirements, GA4 and Google Ads stay cookieless until consent, and the Consent Checker gives you evidence of what fires before and after the banner. It is a technical check, not legal advice, and your DPO will want to see the PDF.

What does it cost for a team?+

Start on the Free Forever plan or credit packs. TC Pro adds monitoring, alerts, goals, reports and the team workspace with 10 credits a month, and has a 14-day trial with no card.

Can we try it on one site first?+

Yes. Scan any of your sites now without an account, generate your first events on the free plan, and add TC Pro when you want the monitoring.

Launch the campaign with the tracking already live.

Scan your site now and see what we would build. No account needed for the scan.

Start tracking your site free

Also for: Agencies · Freelancers · Free Consent Checker · Guides