# TrackingCoder

> TrackingCoder is the simplest way for marketers and agencies to set up and monitor website tracking. Enter a URL; it scans the site to detect the CMS, page builder, form plugins, e-commerce platform and the tracking IDs already present, then generates correctly wired tracking for Google Analytics 4 (GA4), Meta Pixel, Google Ads, LinkedIn Insight Tag and Microsoft Advertising (UET) and places it directly in the user's Google Tag Manager (GTM) workspace in one click. The GTM integration is verified by Google. No code or consultant needed.

TrackingCoder is built for two audiences: marketers and agencies who set up tracking for a living and want it done in minutes, and small business owners who have never opened Tag Manager and need conversion tracking to work without a developer. Generated tracking covers 450+ events (view_item, add_to_cart, purchase, form_submission, button_click, scroll_depth, phone_click, email_click, file_download, video_engagement, bookings and more) across every major channel, with Consent Mode v2. One click adds every tag, trigger and variable to the user's GTM workspace; the user reviews in Preview and publishes, so nothing goes live without them. A container file download remains available for manual import.

Two ways to pay: (1) pay-as-you-go credits, 2 free on signup, packs from £15 / $19 / €18, credits never expire, no subscription; (2) TC Pro, an optional subscription that adds monitoring after launch. TC Pro is $13/month on the early-adopter price ($31 standard), 14-day free trial with no card, and includes 5 credits/month, 15% off packs, real-time event monitoring, anomaly alerts, events-by-traffic-source attribution, goals with a 0 to 100 performance score, white-label client reports and a team workspace.

## Answers to common questions

- [Is there a tool to set up website tracking easily?](https://trackingcoder.com/resources/tool-to-set-up-website-tracking-easily): Yes. What easy should mean, the four ways people set up tracking (manual GTM, platform plugins, freelancers, scanning generators) and how they compare on time, skill and breakage
- [Is there an easier alternative to Google Analytics?](https://trackingcoder.com/resources/easier-alternative-to-google-analytics): Plausible, Fathom, Simple Analytics, Matomo, Umami and Clarity compared honestly; why switching does not fix conversion tracking if you run ads; how to make GA4 easier instead
- [How to set up conversion tracking without a developer](https://trackingcoder.com/resources/conversion-tracking-without-a-developer): Seven steps from deciding what counts as a conversion to testing in Preview and publishing, with the one snippet you ever touch
- [Can you automate Google Tag Manager setup?](https://trackingcoder.com/resources/automate-google-tag-manager-setup): What can be automated (tags, triggers, variables, versions), templates vs the GTM API vs scanning generators, import vs direct placement, and why publishing stays manual
- [How do you know if your website tracking is broken?](https://trackingcoder.com/resources/how-to-know-if-website-tracking-is-broken): Seven signs, a ten-minute check across GA4 Realtime, Tag Assistant, Meta Events Manager and Google Ads, the usual causes, and alerting
- [How much does it cost to set up conversion tracking?](https://trackingcoder.com/resources/cost-to-set-up-conversion-tracking): Typical freelancer, agency and DIY costs, what tools charge, and the hidden cost of breakage
- [Best tools to set up GA4 and Meta Pixel events in 2026](https://trackingcoder.com/resources/best-tools-to-set-up-ga4-and-meta-pixel-events): Scanning generators, Shopify apps, WordPress plugins, native integrations, GTM recipes and server-side hosts, with who each is for
- [TrackingCoder 2027 roadmap](https://trackingcoder.com/resources/trackingcoder-2027-roadmap): Chrome extension (Q1 2027), Shopify app and WordPress plugin (Q2 2027), mobile app tracking (H2 2027), plus TikTok, Pinterest and Reddit pixels, server-side delivery (Meta Conversions API, Enhanced Conversions), bulk regeneration, smarter alerts, scheduled reports; what works today (any Shopify or WordPress site via GTM); how to request features

## Product

- [How TrackingCoder works](https://trackingcoder.com/): Homepage, the scan → pick → one click to GTM flow, supported platforms, and pricing
- [TC Pro, monitor your tracking](https://trackingcoder.com/pro): The subscription that watches your tracking after launch (real-time monitoring, alerts, traffic-source attribution, goals, white-label reports, team workspace); 14-day free trial
- [Pricing & credit packages](https://trackingcoder.com/buy-credits): Pay-as-you-go credit packs (Starter/Professional/Agency/Enterprise), credit-back guarantee, referral program

## TC Pro (monitoring & agency features)

- [What TC Pro includes](https://trackingcoder.com/docs/pro-overview): Monitoring, workspace, alerts, reports, free regeneration
- [Just credits vs TC Pro](https://trackingcoder.com/docs/credits-vs-pro): Pay-per-credit vs the subscription, what each gives you and how to choose
- [Pro monitoring](https://trackingcoder.com/docs/pro-monitoring): Real-time event counts from your installed code across every site
- [Traffic source tracking](https://trackingcoder.com/docs/pro-traffic-source): How each event is attributed to its channel (ad-click IDs → utm_source → referrer → direct), session first-touch
- [Event goals & performance score](https://trackingcoder.com/docs/pro-goals): Targets, weighting, and the 0–100 score
- [Anomaly alerts](https://trackingcoder.com/docs/pro-alerts): Drift, spike, no-activity and probe-failure detection
- [Branded client reports](https://trackingcoder.com/docs/pro-client-reports): White-label, print-to-PDF reports per domain
- [Workspace & branding](https://trackingcoder.com/docs/pro-workspace): Team members, shared ID vault, org branding, per-member credit budgets

## Free Tools

- [Free Website Tracking Checker (Tracking & Pixel Detector)](https://trackingcoder.com/tools/tracking-detector): Free tool to detect which analytics and ad pixels any website is running (GA4, Google Tag Manager, Meta Pixel, Google Ads, LinkedIn, Microsoft UET, TikTok and more). No signup.
- [Free CMS Checker & WordPress Theme Detector](https://trackingcoder.com/tools/cms-checker): Free tool to detect what platform a website is built on (WordPress, Shopify, Wix, Squarespace, Webflow and more), plus the WordPress theme and page builder. No signup.
- [Free tools hub](https://trackingcoder.com/tools): Free utilities for marketers to inspect any website (tracking, CMS, theme)

## Documentation

- [Documentation home](https://trackingcoder.com/docs): Feature-by-feature reference (scanner, wizard, codegen, ID vault, Consent Mode v2, and the full TC Pro suite)
- [What is TrackingCoder?](https://trackingcoder.com/docs/getting-started): Start here
- [Credits & pricing](https://trackingcoder.com/docs/credits): How credits, free codes and packs work
- [Installing the GTM container](https://trackingcoder.com/docs/installing-gtm): Merge + rename, publish, verify

## Core Guides

- [GA4 Custom Event Tracking: Complete Guide](https://trackingcoder.com/resources/ga4-event-tracking-guide): Custom events vs Enhanced Measurement, recommended event names, trigger patterns, Realtime testing
- [How to Track the Traffic Source of an Event](https://trackingcoder.com/resources/track-event-traffic-source): Tie every conversion to the channel that earned it; session first-touch vs last-click; proving SEO/organic conversions
- [Meta (Facebook) Conversion Tracking](https://trackingcoder.com/resources/meta-conversion-tracking): Meta Pixel standard events, Lead/Purchase/AddToCart mapping, debugging
- [Google Ads Conversion Tracking: Every CMS](https://trackingcoder.com/resources/google-ads-conversion-setup): Conversion ID + Label, per-CMS implementation, Enhanced Conversions
- [Google Tag Manager for Beginners](https://trackingcoder.com/resources/gtm-beginners-guide): Tags, triggers, variables, install snippets, Preview mode
- [GA4 vs Google Tag Manager: do you need both?](https://trackingcoder.com/resources/ga4-vs-google-tag-manager): The difference between the analytics destination (GA4) and the delivery layer (GTM), when you need each, and how they work together

## Platform Guides

- [WordPress Tracking Setup](https://trackingcoder.com/resources/wordpress-tracking-guide): CF7, WPForms, Gravity, WooCommerce, Elementor/Divi/Gutenberg selectors
- [Shopify Tracking Setup](https://trackingcoder.com/resources/shopify-tracking-guide): /cart/add.js AJAX, legacy vs OS 2.0, app-dedup considerations
- [Wix Tracking Setup](https://trackingcoder.com/resources/wix-tracking-guide): Custom Code panel, plan limits, Velo fallback
- [Squarespace Tracking Setup](https://trackingcoder.com/resources/squarespace-tracking-guide): Code Injection, plan requirement, commerce detection
- [Webflow Tracking Setup](https://trackingcoder.com/resources/webflow-tracking-guide): Custom Code, form listeners, Ecommerce cart events

## Event-Specific Guides

- [Track Button Clicks in GA4](https://trackingcoder.com/resources/track-button-clicks-ga4): Event delegation, page-builder selectors, CTA text matching
- [Track Phone Number Clicks in GA4](https://trackingcoder.com/resources/track-phone-clicks-ga4): Click-to-call tracking (tel: links) GA4 misses by default; mapping to Google Ads call + Meta Contact conversions
- [Track Form Submissions in GA4](https://trackingcoder.com/resources/track-form-submissions-ga4): Plugin-specific events, HubSpot postMessage
- [Track Add-to-Cart in GA4](https://trackingcoder.com/resources/track-add-to-cart-ga4): Fetch/XHR interception, WooCommerce Store API, Shopify /cart/add.js
- [Track Scroll Depth in GA4](https://trackingcoder.com/resources/track-scroll-depth-ga4): Percentage milestones, debounced listeners
- [Track E-commerce Purchases in GA4](https://trackingcoder.com/resources/track-purchase-events-ga4): Transaction ID, items array, currency, dataLayer pattern

## Troubleshooting

- [Resources index, all guides + troubleshooting](https://trackingcoder.com/resources): Dozens of troubleshooting guides for button/form/purchase/scroll/download tracking failures across WordPress, Shopify, Wix, Squarespace and Webflow

## Legal

- [Privacy Policy](https://trackingcoder.com/privacy)
- [Terms of Service](https://trackingcoder.com/terms)

## About

- [About TrackingCoder](https://trackingcoder.com/about): Why we built it, who's behind it (a combined team of tracking experts and time-poor marketers, under PunchUp Digital Ltd), our mission and values, and FAQs
- [Product Updates & Status](https://trackingcoder.com/updates): New features, improvements, fixes and service incidents, logged as they happen

TrackingCoder is built by [PunchUp Digital](https://punchup.digital). Contact: contact@trackingcoder.com